Brief Overview
Rudy Ruettiger is an internationally known celebrity and motivational speaker with a powerful message–
“Never Quit” – “Focus on your dream and never quit”.
He is a leader and inspiration to children, adolescents and people of all ages and walks of live.
Rudy's mission is to create a line of beverages that are lower in sugar and have more nutritional value. With obesity on the rise and diabetes nearing epidemic proportions, it is the goal of the Rudy line of beverages to create flavorful juice blends with less sugar. In addition to the nutritional value and the low sugar content, Rudy's Beverage line will incorporate the superior hydration capabilities of EON structured water. This combination will give Rudy's Beverage Line an advantage in the marketplace and will provide ample marketing opportunities. Rudy as the spokesperson for the product line will carry with him an amazing theme of achievement and will provide PR opportunities through his popularity.
The Rudy Line of Beverages are listed below. Please click on the following links for further information regarding the individual products.
1. Rudy's Flying Colors Health Drink
2. Rudy Fortified Health Drink
3. Rudy's Will Power Sport Drink
4. The Rudy Revolution Sport Drink
5. Rudy's Goal Sport Drink
Rudy's Flying Colors Health Drink
The name, Flying Colors, sets a very positive, encouraging tone. The tagline "Overcome any challenge with Flying Colors" or "Pick a goal, and pass with Flying Colors".
Graphic Elements are youthful, energetic and distinctly geared towards a younger audience. Works well for elementary and middle school aged children. The Flying Colors line will have several flavors and each will be identified by it's color. Each color / flavor is a member of the Flying Colors Brand.
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Rudy Fortified Health Drink
The name is a play on Rudy's Notre Dame football number 45. It also reflects the nutritional value of the Rudy line of beverages. Rudy Fortified is made using structured water and is fortified with vitamins. The label identifies the flavor by using fun, encouraging words to define it. Words like "Courage-berry" or "Grape determination. The color of the graphics will change with each flavor. The color scheme will match the color of the flavor that it represents.
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Rudy's Will Power Sport Drink
Each flavor in this product line will use an action oriented word. We are branding the flavor itself with the Rudy name being the unifying factor on each flavor. Terms like "Courage" and "Will Power" will be the dominate graphical element. Each Label will explain the science that makes the product scientifically superior. The label will also cover Rudy's background and reasons for starting this product line.
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Rudy's Revolution Sport Drink
Rudy's Revolution, speaks to the struggle or cause that Rudy is fighting for. Rudy is ready to take on the world, to defeat the industry that is making us fat and unhealthy. With Rudy's Revolution, we are asking people to join the team, to be a part of something that helps the greater good, to help make a difference.
This theme focuses more attention on Rudy, his image prominently displayed on front. His drive and determination are the driving force but the American Diabetes Association is the beneficiary. It's not about ego, it's about leading a healthy revolution.
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Rudy's Goal Sport Drink
The term "Goal" tells the story behind the beverage. It speaks to Rudy's goal of changing the industry and also has a sports tie-in. Goal is a term used for scoring or achieving in hockey and soccer. Football has a "field-goal" and the list continues. The tagline could be something along the lines of "For those who make healthy living their GOAL".
The product label will explain the background and science behind the product.
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